Developed as Shurtape Technologies LLC in North Carolina, we're a privately-owned business. We proudly are involved with numerous markets which include transportation, HVAC, painting and packaging. Our organization thrives on craftspeople, markets and customers who utilize Shurtape to accomplish perfection in their industries.
As the corporation grows, our success remains stable based on our genuine relationships with our tradesmen and clients. Our devoted clients deserve our utmost gratitude. It is exactly why we offer outstanding customer service, prompt delivery and products that consistently perform. These are the reasons why we consistently develop, invest and deliver our products.
Shurtape persistently makes reliable tape products with the best adhesion standards. Shurtape is perfect for craftspeople and people throughout a variety of industries. We obtain precision with every detail throughout the design, development, creation and distribution processes.
We strive to elevate each roll of tape. This product exceeds expectations for every industry it is applied to including packaging, painting, transportation and HVAC. We stand behind our merchandise and our people.
We are proud of our brand structure across our products, our sales reps, our advertising and our digital impact. It promises to offer the highest quality products. Brand equity is preserved by following certain brand management suggestions.
CONSISTENT POSITIONING
Our posture is to be “the Modern Craftsman’s Choice.” Therefore, craftspeople move toward Shurtape due to the value, quality and dedication of their art and choose to use products that reflect those values. Every part of the company’s marketing strategy represents these ideals.
CONSISTENT BRAND IDENTITY
Making our products easily recognizable in the USA and elsewhere makes a contribution to our success. Consistency is transmitted via marketing, displays, advertising elements and labels.
USE OF SUB-BRANDS
Sub-brands continually flourish under the Shurtape umbrella that employs consistent positioning with regards to voice and brand. ShurSEAL is actually a popular sub-brand.
CONTENT CREATION
The company’s team of Brand Stewards focuses on consistency throughout marketing copy, packaging, advertising, advertising materials and every aspect by checking over each file as it is created.
The Consumer and Craftsman Group produces every Shurtape retail product for the brand. This group uses established practices for granting and analyzing items created for the Shurtape Brand.
